The industry's most user-friendly platform.

We deliver an intuitive, user-friendly platform that eliminates the learning curve making it simpler than ever to complete an application.

All our products on a single platform.

With the full range of products and riders, the Lia sales platform lets you to effortlessly generate quotes and submit applications using a single, user-friendly tool.

Get it right every time.

Our user-friendly Lia sales platform ensures that you've filled in everything correctly. You can rest assured knowing that the green check marks indicate that your application is error-free!

Need help getting started?

Have someone from our team walk you through all of Lia’s features so you can hit the ground running.

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Connect with your MGA today to discuss contracting opportunities and discover the unique benefits firsthand.

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Empowering advisors with a better sales platform.

Discover our new web-based platform

Lia is now online! We've preserved the platform's user-friendly, intuitive design, ensuring that Lia remains your preferred platform for selling life insurance.

The industry's most user-friendly platform.

All our products on a single platform.

Get it right every time.

Need help getting started?